Accelerate Your Expert Business the Easy Way
We can help you develop a highly scaled, passive source of income by expanding your expert business model to include all the ideal components.
Components of a Scaled Expert Business
The expert business model is used by professional public speakers, authors and consultants. If you have specialized knowledge to solve a specific problem for a specific audience, and are paid for that information, then you have an expert business model. Most expert businesses have several of the components that make up a fully-scaled expert business, but few have all of them. (See list below.) By identifying the missing components, then installing and integrating them, you can dramatically accelerate the growth of your expert business, scale your impact and income, and earn a larger percentage of your profits from intellectual property and other passive sources.
Experts often speak for fees or for exposure. This builds authority and opens doors for other opportunities.
Books
The #1 way to establish authority in a niche is to publish a quality book that addresses a specific need.
Courses
Online courses, coaching programs and masterminds offer additional impact and income.
Podcast
Podcasts offer high leverage (return on effort) for experts by boosting authority and attracting warm leads.
Consulting
Consulting is more custom but brings clients high impact and brings you high fees.
Marketing Automation
Automating your marketing funnel (customer journey) is the key to high income that is largely passive.
Five Steps to Scale Up Your Impact and Income
Most experts we meet already have 1-2 of the above six components in place. Established experts typically have 3-4 in place. But few experts have all six of these components installed in their business, linked and integrated together to work fluidly and synergistically.
In our experience, most experts we meet can fairly easily double (or even triple) their reach and their revenue using our "Expert Growth Accelerator" methodology which has five steps as follows...
1. Clarify your ideal target audience. These are the people who already want and need your help, are willing to pay for it, and can be easily found online.
2. Publish engaging content that positions you as a credible source of information and support, and articulates your unique solution to their problem.
3. Craft genuinely compelling offers relevant to the needs of your ideal audience (real solutions to their problems and outcomes they desire).
4. Add a podcast, online course or book into the mix. This builds authority and provides more ways to impact your audience and boost your income.
5. Deploy an automated marketing funnel so that it is easy for your audience to engage with you, and easy for you to follow up with more offers.
Ways That We Might Be Able to Help You
Podcast Development
We can help you design, produce and launch your podcast. This is one of the highest-leverage "authority building" and promotion strategies you can deploy. You can interview experts in your niche (establishing you as an authority), repurpose existing content, and re-use the audio material for YouTube channel content and viral video content in social media.
Online Course /
Group Program
Group Program
We can help you design, produce and launch a successful online course, group coaching program, mastermind group or membership site. We will help you meet the precise requirements of what it really takes to create online group programs that deliver high value to clients at a high profit margin.
Book Publishing
The single biggest source of "expert status" and "authority" in your industry is to publish a well-written, successful book. We will help you outline, write and edit your book and will integrate it tightly with your marketing strategy, your automated marketing funnel, and your related offers (online course, group coaching program or mastermind, corporate consulting, etc.)
Ideal Audience Research
We can help you identify your ideal audience that will scale with paid advertising. We use a combination of advanced research tools to help you pinpoint the audience that most needs what you offer and is most likely to respond to your marketing messages. Targeting your ideal audience helps every other aspect of your expert business including book sales, social media reach, and digital product monetization.
Creating Engaging Content
Content marketing is how you get your positive message to the masses while positioning yourself as an expert in your niche. It is important to tightly integrate your "engaging content" with your main message, your free offers, and of course your paid offers. You do this by weaving in your "big idea" and key subtopics into all of your messaging across the different channels and, of course, your marketing funnel.
Compelling Offer Design
Every aspect of your expert business will grow faster when your free and paid offers are truly compelling to your ideal audience. We can help you craft compelling offers (at different price points), to make sure they will attract well-matched, long-term customers. Compelling offers make it easier for your ideal prospects and customers to say yes at every step in the customer journey.
Lead Magnet Creation
"Lead magnets" are free offers that give prospects "value in advance," and bring qualified prospects into your automated marketing funnel. These free offers must be highly targeted to the needs of your ideal customers. Our design team can co-create compelling lead magnets with you to attract your ideal prospects and customers.
Video Production
Marketing Automation
Marketing automation is crucial to move your prospects through their "customer journey" in a way that creates a constant stream of leads and customers. We will help you select the best platforms based on your aptitude and preferences for your expert business, and will set the system up for you and help you optimize it.
Page Design / Production
Our graphic design and web page development team will work with you to create beautiful and functional graphic images for your brand, your social media channels and all of your offers. We can also help you create or expand your web presence. This includes graphic design, stock photography, illustrations, and page production.
Copywriting Assistance
You tell us about the mission of your expert business, who you serve, and how you serve them. We will work with you to craft compelling messages and effective marketing language for your lead magnet, offer pages and follow-up email campaigns... all tailored to be resonant with your ideal customers.
Self-Funding Advertising
We can help you create a self-funding advertising campaign on Facebook, Instagram, Google or LinkedIn to ensure you always have a continual flow of new prospects (qualified leads) coming into your automated marketing funnel. We can help you optimize your conversions (and results) dramatically from your campaigns.
Benefits of Partnering With Us to Scale Up Your Expert Business:
- Scale fast with a continual flow of pre-educated, qualified leads
- Save time, energy and money by letting us do the heavy lifting
- Leverage our team's experience and expertise to save time
- Overcome overwhelm by letting our expert team lead the way
- Get your marketing program done in half the time (vs. by yourself)
- Feel confident knowing you are using the best tools available
- Avoid having to climb steep, difficult tech learning curves
- Focus on what you enjoy get help with the other stuff!
I've appreciated not only the wealth of thorough information I've received, but also the opportunity to have Brett's hands on help as I crafted my offer, attracted opportunities, prepped for and delivered my presentations to my clients. I have already seen results in the growth of my business, having landed the contract I'd been dreaming of for years, and gaining greater confidence to lean into new spaces. I highly recommend working with Brett and his team!
- Tamara Staton, Leadership/Teamwork Coach/Consultant for Sustainability Organizations
Brett's work is inspiring, clarifying and deeply supportive for small businesses. I'm grateful for his ability to boil down comprehensive leading-edge business and marketing knowledge. Participating with his Conscious Academy has helped us keep balance and strength as we simultaneously serve our existing customers and develop solutions for a new group of people. This has been one of the most rewarding learning experiences in years. I highly recommend Brett's coaching and his business and marketing programs!
- Ulrike Haiden, Integral Coach and Conscious Business Trainer
Brett, The tools and perspectives, along with the community you've developed are a real godsend for coaches like me who have something to offer, but didn't quite how how to offer it. Your business and marketing teaching and tools have really helped me. Thank you!
- Gord Theo, Leadership and organizational coach and consultant
Brett and his team are so incredibly generous with their illuminating training and business-grounding tools. Very essential process/systems support for those of us with big dreams who want to help people and positively impact the planet. And he has surrounded himself with an awesome community of like-minded people to work with. If you want more conscious business success, I highly recommend Brett's coaching and programs.
- Susan Lucci, Human Development Coach and Facilitator
The program I did with Brett and Team has helped me get clear on my purpose and passion and the gift I want to bring to the world. I already see the relationship funnel working extremely well--people are being attracted to me. This program has really been life changing. I can't thank you enough for all that you've done for my life and my coaching business.
- Chris Alder, Speaker, Consultant and Coach
Brett and his marketing team have been a total blessing in my life. Brett's clear, down-to-earth style of teaching and ability to explain complex concepts in an easy to grasp style is so helpful. Brett helped me get unstuck and as a result of taking the action he suggested, my business now has amazing momentum! I’m doing social media marketing, making new offers to new clients, getting clients, and had my first successful retreat. Brett’s mentorship and his team's production assistance has made made all the difference in my business. I highly recommend working with him any chance you get!
- Jana Martinez - Healer, Teacher and Coach
Without doubt, one of the most major unlocking moves for my business has been coaching with Brett and attending his conscious business and marketing courses. I'm able to more compassionately, and passionately do what I love to do, and make a great living being a force for good in the world. As a fine artist, Brett has helped me significantly increased my income and my career fulfillment. I highly recommend his programs.
- Louis Parsons, Fine Artist
I can't tell you how much I really enjoy and appreciate what Brett and his team have done with these conscious business and marketing programs. His synthesis and integral framing of business and marketing fundamentals is extremely valuable. Highly recommended!
- Chris Jones, Business Broker and Consultant
I highly recommend Brett's program for anyone looking for leading-edge approaches to conscious business and marketing. Brett and his team bring a synthetic, collaborative, and deliciously fun approach that captures the change spirit of our times. I'm proud to be associated with Conscious Coalition and Conscious Academy as a unique, integrally informed platform for social purpose and cultivation of long-term beneficiary relationships.
Lisa Norton, Professor of Design Leadership
Working with Brett and his team at Conscious Associates has been invaluable in birthing my new iteration of my work in the world. The experience it provides of authentic relating is deeply soul-filling. There is no amount of money or success in the world as meaningful as that of being understood and accepted for where you are in consciousness and the chance to supported in being one's authentic self. Sincerely and from the bottom of my heart, thank you for what you are doing in the world.
- Wendy Foxworth, Conscious Relationship Teacher and Coach
Our Team
Brett Thomas is a veteran leadership advisor to CEOs and executive teams. He developed a unifying theory of leadership with Ken Wilber and is the co-founder of the Stagen Leadership Academy. He uses his advanced understanding of marketing, psychology, business growth strategies, and product development to help our clients scale up their impact and their income.
Michael Bezdek is a serial entrepreneur, investor, a veteran business manager who has served in the top ranks of major corporations. He is experienced in investment banking, mergers and acquisitions, mezzanine financing, venture capital and private equity. Michael spent a decade on Wall Street managing individual and institutional investment portfolios exceeding 1 billion in assets.
Susan Canon, PhD is an interdisciplinary scholar-practitioner and futurist specializing in innovation, learning, and change in human systems. She is an adjunct professor of Organizational Development and Leadership at Fielding Graduate University. She previously worked as an associate professor of management at Antioch University Seattle, and an adjunct professor with the Bainbridge Graduate Institute at Pinchot University.
Matt Boh is an digital media consultant, start-up advisor, and designer. He advises firms with blockchain technology development, ICOs, and software development. He's passionate about tech, gaming, ICOs and cryptocurrency. He is an instructor at Conscious Academy in our conscious investing programs.
Michael Garfield is a paleontologist-futurist turned educator and philosopher. His work articulates emergent planetary culture and integrate art, science and technology in a new way that suits our accelerating, evolutionary age. He's active in the decentralization movement and is a mentor to conscious investors. He is a popular podcaster, lecturer, and also hosts events at Burning Man and other popular festivals.
Dragonfly de la Luz is a writer and world traveler with a penchant for disrupting global systems of domination. She has a background in coaching, activism, and facilitation. She is especially interested in empowering disadvantaged communities around the world.
Hayk Minasyan has a PhD in Economics specializing in monetary policy and financial system regulations. Over the last 10 years, Hayk has used his economic modeling and technical financial skills on finance projects, crowdfunding platforms, loan underwriting information systems, scoring systems, analytic dashboards and financial projection models both in conventional finance and cryptocurrency.
Adrian Tan received his degree in Business Management and uses a variety of business tools and methodologies for his research and writing projects. He brings years of experience researching and writing about various international financial and capital markets from various perspectives including stocks, FOREX and crypto. His writing focuses on making complex business subjects related to trading and various trading tools easy to understand for our clients.
Kristine Silvestre is an experienced operations manager working with numerous international teams on various projects. She has overseen the recruiting, onboarding and management of Conscious Academy international team for four years. She also oversees customer service and member support. She uses her versatility to support all Conscious Associates and programs.
Let's have a conversation to see how we can help you scale your expert business.
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